Amid ever-evolving social and economic conditions, businesses continue to flex and adapt, to survive and even thrive. Crucially, your employees must be nurtured to remain engaged, develop new skills and contribute real value. Microlearning can help you.
As Covid-19 continues to impact working practices, smart businesses have embraced new technology, adopted new processes and pressed on with growth plans, including recruitment and staff development. If you’re among these progressive employers, you should appreciate how microlearning supports effective employee training and engagement, along with the cost and efficiency benefits it brings. If you’re anything but crystal on the details, please read on…
1. Microlearning gives your workers flexibility
Microlearning can be delivered where, when and how your employees want it. This level of flexibility will not only be appreciated by your workforce, it’ll positively impact their learning experience and even increase its effectiveness.
2. Microlearning matches memory and preference
Beyond the workplace, your employees consume information in bitesize chunks, via social media, news feeds, videos and messages. Mirroring this familiar method of consumption not only aligns with audience preference, it matches human memory capacity.
“Learning in stretches of 3-7 minutes matches the working memory capacity and attention span. The human brain learns better when content is delivered in short bursts.”
University of California, Irvine
3. Microlearning promotes better information retention
Microlearning typically focuses on a single topic or learning objective, leading to greater clarity and employee understanding. And the format helps too – video clips, soundbites and thought-provoking images are far more memorable than endless screens of bullet-points.
4. Microlearning supports just in time (JIT) learning
Content can be planned in advance but delivered precisely when employees need it. On-demand or within structured programmes, training is instantly implemented, resulting in strong learning reinforcement; far more efficient than out of context classroom training.
5. Microlearning creates strong employee engagement
Well crafted and targeted microlearning content meets workers when, where and how they want, making them comfortable, less fatigued, and more receptive to learning. This fosters strong employee engagement and even increases company loyalty.
6. Microlearning leads to higher completion and compliance rates
Engaged employees are far less likely to abandon learning, leading to higher completion rates than traditional methods. This makes microlearning the perfect vehicle for employment training, particularly with a largely remote workforce.
7. Microlearning is easy to measure and monitor
An effective microlearning platform enables you to track all employee activity, course completions and duration, time spent viewing specific content, questions answered and more. You can even set goals for specific groups and track their performance over time.
“More than two-thirds of companies in our global survey microlearning as urgent or important, yet only 5% believe they have mastered the content and technology capabilities needed.”
How to make your microlearning content effective
Presuming you’re sold on the benefits of microlearning for employee training, it’s time to think about maximising impact through creating great content. Here’s a simple checklist to guide your approach:
- Understand your audience
- Pick precise learning objectives
- Bitesize is best and less is more
- Enhance your content with multimedia
- Use gamification to create engagement
- Measure, analyse and repeat
For more, see our guide to creating brilliant, bitesize microlearning content.
How to select the best microlearning platform
It’s key that any microlearning platform you choose supports you to create and deliver great content and also measure its effectiveness. We may be biased (because we built it) but we believe the Plasmo Digital Engagement Platform does all this and more.
Plasmo is the new way to build dynamic multimedia content, share it with your staff and customers, then measure and analyse their engagement. You can create single and double-sided multimedia content cards containing video, animation, audio, image, text and deep links, to deliver training courses, surveys, tests, and more. We’re excited about the future of Plasmo – we think you should be too. Get in touch or follow the link below for more.
Learn more about the Plasmo Digital Engagement Platform