With vaccine talk at fever pitch, we’re all dreaming of life beyond the pandemic. And while the negative impact of Covid-19 been far-reaching, its lasting legacy may yet be positive. Clever companies have grasped opportunity from adversity, accelerating digital transformation plans to unlock growth potential. Not you? Don’t worry, there’s still time.

Digital transformation was a business buzzword long before ‘Coronovirus’ entered the common vernacular. In fact, many progressive companies had already implemented digital transformation strategies pre-Covid-19. But the strain of a global pandemic has forced those businesses to accelerate and adapt their plans, while others scramble to catch up, quickly shifting their technologies and processes to fit new ways of working. Consciously or not, they are all taking the path towards digital transformation. It’s comforting to think that some good may come from this unwelcome catalyst.

What is digital transformation?

Digital transformation looks different for every organisation so, like the process itself, the definition must also flex and adapt. But in general terms, digital transformation is the integration of digital technology into business processes, to account for changing business and market factors. Digital transformation impacts how companies operate, internally and externally. It affects how businesses communicate, how teams interact and collaborate, how products and services are delivered, and how customers interact. It affects everything, really.

“Stone Age. Bronze Age. Iron Age. We define entire epics of humanity by the technology they use.”

Reed Hastings, CEO, Netflix

Go digital or go home

It’s pretty clear we’re in the digital age. In fact, depending on the definition you read, we’ve been in it since the mid-late twentieth century. Despite this, many companies are lagging behind, afraid to embrace new tools and tech; using on-premise solutions, traditional workflows and legacy software systems. Thanks to Covid-19 (though we’re not comfortable thanking it for anything) these businesses have been pushed to take tentative steps forward, with most reaping immediate benefits and realising it wasn’t so scary after all.

For those already on board, the pandemic has accelerated plans, with businesses forced to redesign processes, upgrade technology and create agile and adaptive workflows. In the midst of this crisis, these swift, decisive changes could make the difference between success and failure. But don’t fear – even if you are yet to act, it’s never too late to make a positive impact. But before we get to what you should do, let’s look at the why

What are the benefits of digital transformation?

So, what can you expect to gain by investing time, money in effort in changing the way you work? In simple terms, ROI. Whatever you put in, you will get out. And more. But let’s look at some specifics. Here’s our list of 5 typical benefits you can expect…

1. Efficient resource management

Once you’ve evaluated what’s working, what’s not and what’s needed going forward, you can cut out the dead wood. Lose your clunky legacy systems, build or buy new solutions where needed, and integrate what still works. This is about consolidating, ensuring all systems, applications and databases are connected, and everything works in harmony.

2. Effective use of data

It’s easy to gather data these days, but the real challenge is using it effectively. By designing software and processes to match your needs, you can optimise your data for analysis, deliver real business intelligence and ensure the right information is seen by the right people. This will help you to better understand your customers and your business, then provide insights for marketing, sales, customer service, operations and more.

3. Better customer experience

Talking of buzzwords, CX is everywhere these days. Cliche as it sounds, it’s all about the customer. You must spend adequate time designing every touchpoint along your customer journey, and supporting this with carefully planned processes and tailored tech tools. Customer expectations are rising all the time, with more choice than ever, so you need to get this right.

4. Better employee experience

By reducing process friction and providing the right tools, staff will be happier. And happy staff are naturally more productive, effective and efficient. It’s a win win. Ensure you get employees’ digital buy-in and involve them in the decision-making process. Ask staff what works and what doesn’t, then implement technology and processes that empower them to succeed, feel valued and gain satisfaction.

5. Increased profits

Add these all together and what do you get? Obvious really. When carefully considered and implemented, digital transformation can bring big business benefits. Essentially, it’s about maximising resource and reducing wastage, to create a more efficient, productive operation, while delivering a better experience for customers and staff. It’s a no-brainer. But don’t just take it from us…

“80% of organisations that have completed digital transformation report increased profits. 85% say they have increased their market share.”

SAP Center for Business Insights and Oxford Economics

How can we help you to achieve all this?

It’s time to ride the wave (okay, ripple) of optimism and get things moving. The difficulty most businesses face is knowing where to start. That’s where we come in. We build custom software for business. It’s what we do, it’s what we love, and it’s what we’re best at. The software we build helps businesses to bring their ideas to life and tackle their biggest challenges; improving processes, increasing efficiency, saving time and growing profits.

We also offer free consultations to help you take the next step. We’ll work to understand your specific business needs and identify any obstacles preventing or slowing your growth. Then we’ll recommend the best, most cost-effective technology solutions for your digital transformation. If that involves us building software for you, great. If not, we’re happy just to help you get started.

Contact us now, to book a free, no-obligation consultation
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