1: A great idea
Beyond your ‘lightbulb moment’ consider the precise problem you are solving. Is there a genuine need? Does anything similar exist? What makes your idea better? Is this a full end-to-end project, MVP or just the first stage in your roadmap?
2: A realistic budget
Don’t be shy about talking numbers – we need a rough idea so we’re realistic about what can be achieved. Even with insufficient budget, all is not lost. If you have a great idea and can prove strong ROI potential, investors may fund your project.