Schoolchildren are effectively grounded, along with their parents. But while frustration rises and tempers fray, education itself needn’t suffer. Classrooms may have closed but ‘textbooks’ don’t have to. Technology to the rescue.
The transition is smoother than it might have been – these days, schools are equipped and experienced in providing online content, through platforms such as Purple Mash. Education continues to evolve in tandem with technology. We’re also more connected than ever as a society, both to information and to each other. But we can still do better.
Imagine a way to easily create rich multi-media content, deliver it to selected individuals, then monitor and analyse their interactions; to prove compliance, track progress and tailor future content based on real data. That’s Plasmo – a new content delivery app and digital engagement platform, built by Salpo Technologies.
Plasmo Digital Engagement Platform
Content takes the form of double-side card decks, built via a cloud-based ‘card creator’, containing video, audio, images, GIFs, Q&As, text, plus deep links to internal/external sources and web content. This is pushed to users via an iOS/Android mobile app, where they can easily navigate content, bookmark cards and add notes. All interactions are tracked, even offline, with data available through the Plasmo desktop dashboard.
“The Plasmo app and digital engagement platform is a revolutionary approach to content delivery. Our new technology supports content creators to quickly and easily build tailored content, deliver it to their users, then measure and analyse engagement. This really is a game-changer for businesses large and small.”
Paul Lawrence, CEO, Salpo Technologies
An early adopter of this technology is Joel Williams, founder and CEO of Tencil, a company built to educate future digital marketers from under-represented demographic groups. Joel recognised the London-centric focus of this industry and decided to do something about it, giving young people across the UK a window into this potentially lucrative career path.
“Plasmo is powering my business, Tencil, allowing users to access a range of rich content, including articles, images, videos and quizzes, then measuring and analysing their engagement. This dynamic content delivery platform has huge potential across many other industries and sectors, not least education, as highlighted by recent school closures.”
Joel Williams, CEO & Founder, Tencil
Plasmo is still in development and, sadly, it’s impractical to roll-out this technology across the nation’s school network. But there are many applications for business, particularly with remote working on the rise, even before our current conditions. We’ll post more Plasmo updates soon, so keep an eye on our blog and social channels.